FULL BUSINESS MODEL OF T20 WORLDCUP

The T20 World Cup is a global cricket tournament that takes place every two years. The tournament is organized by the International Cricket Council (ICC) and brings together the top T20 cricket teams from around the world to compete for the coveted title of T20 World Champions. The following is a full business model of the T20 World Cup:

1. Revenue Streams:

a. Broadcasting Rights: The primary revenue stream for the T20 World Cup comes from broadcasting rights. The ICC sells broadcasting rights to various TV networks and digital platforms in different countries. These broadcasting rights are sold for a hefty amount and generate a significant portion of the tournament's revenue.

b. Sponsorship: The T20 World Cup also generates a substantial amount of revenue through sponsorships. The ICC sells sponsorships to various brands, which include title sponsorship, team sponsorships, and associate sponsorships.

c. Ticket Sales: Another revenue stream for the T20 World Cup is ticket sales. Fans from around the world purchase tickets to watch the tournament live in the stadiums. The ICC earns revenue by selling tickets to fans.

2. Key Partners:

a. National Cricket Boards: The ICC partners with various national cricket boards from around the world to organize the T20 World Cup. These boards provide the teams that participate in the tournament.

b. Broadcasters: The ICC also partners with various broadcasters from around the world to broadcast the tournament. These broadcasters help the ICC reach a wider audience and generate more revenue.

c. Sponsors: The ICC partners with various sponsors to generate revenue for the tournament. These sponsors also help promote the tournament and increase its visibility.

3. Key Activities:

a. Organizing the Tournament: The ICC's key activity is organizing the T20 World Cup. This includes selecting the host country, organizing the schedule, and ensuring that all teams are prepared to participate in the tournament.

b. Promoting the Tournament: Another key activity for the ICC is promoting the tournament. This includes marketing the tournament to fans and potential sponsors, creating buzz around the tournament, and ensuring that the tournament receives maximum media coverage.

c. Managing the Finances: The ICC is responsible for managing the finances of the T20 World Cup. This includes managing the revenue generated by the tournament and ensuring that expenses are kept under control.

4. Key Resources:

a. Human Resources: The ICC relies heavily on its human resources to organize and run the T20 World Cup. This includes tournament organizers, marketing professionals, and financial experts.

b. Technology: The ICC also relies on technology to organize the tournament. This includes software for scheduling matches, broadcasting equipment, and ticketing systems.

c. Financial Resources: The ICC also requires significant financial resources to organize and run the T20 World Cup. These resources are generated through revenue streams such as broadcasting rights and sponsorships.

5. Cost Structure:

a. Player Salaries: The ICC pays the players who participate in the tournament a salary. This includes match fees, bonuses, and other incentives.

b. Venue Rental: The ICC also incurs costs for renting the stadiums where the tournament matches are played.

c. Marketing and Promotion: The ICC spends a significant amount of money on marketing and promoting the tournament to fans and potential sponsors.

d. Administrative Costs: The ICC also incurs administrative costs such as salaries for its employees, office rent, and other overhead costs.

In conclusion, the T20 World Cup is a major global sporting event that generates significant revenue for the ICC. The ICC's primary revenue streams come from broadcasting rights and sponsorships. The ICC partners with national cricket boards, broadcasters, and sponsors to organize the tournament. The ICC's key activities include organizing the tournament, promoting it to fans and potential sponsors, and managing the finances. The ICC's key resources include its human resources, technology, and financial resources.

6 Customer Segments:

a. Cricket Fans: The primary customer segment for the T20 World Cup is cricket fans from around the world. These fans are interested in watching the best T20 cricket teams in the world compete for the title of T20 World Champions.

b. Sponsors: The ICC also targets sponsors as a customer segment. These sponsors are interested in promoting their brands and products to a global audience and see the T20 World Cup as a valuable marketing opportunity.

c. Broadcasters: Broadcasters are another customer segment for the T20 World Cup. These broadcasters are interested in acquiring broadcasting rights to the tournament to increase their viewership and generate revenue.

7. Channels:

a. TV Broadcasting: The primary channel for the T20 World Cup is TV broadcasting. The ICC sells broadcasting rights to various TV networks around the world, allowing fans to watch the tournament live on TV.

b. Digital Platforms: The ICC also uses digital platforms such as streaming services and social media to reach a wider audience and generate more revenue.

c. Ticketing Platforms: The ICC uses ticketing platforms to sell tickets to fans who want to watch the tournament live in the stadiums.

8. Value Proposition:

a. Entertainment: The T20 World Cup provides entertainment value to cricket fans from around the world. Fans can watch the best T20 cricket teams in the world compete for the title of T20 World Champions.

b. Marketing Opportunities: The T20 World Cup provides valuable marketing opportunities for sponsors who are interested in promoting their brands and products to a global audience.

c. Revenue Generation: The T20 World Cup provides revenue generation opportunities for the ICC through broadcasting rights, sponsorships, and ticket sales.

9. Revenue Streams:

a. Broadcasting Rights: The primary revenue stream for the T20 World Cup comes from broadcasting rights. The ICC sells broadcasting rights to various TV networks and digital platforms in different countries. These broadcasting rights are sold for a hefty amount and generate a significant portion of the tournament's revenue.

b. Sponsorship: The T20 World Cup also generates a substantial amount of revenue through sponsorships. The ICC sells sponsorships to various brands, which include title sponsorship, team sponsorships, and associate sponsorships.

c. Ticket Sales: Another revenue stream for the T20 World Cup is ticket sales. Fans from around the world purchase tickets to watch the tournament live in the stadiums. The ICC earns revenue by selling tickets to fans.
d. Merchandise Sales: The ICC also generates revenue through the sale of merchandise such as team jerseys, caps, and other cricket-related products.

110. Key Metrics:

a. Viewership: One of the key metrics for the T20 World Cup is viewership. The ICC measures the number of people who watch the tournament on TV and digital platforms.

b. Ticket Sales: Another key metric is ticket sales. The ICC measures the number of tickets sold and the revenue generated from ticket sales.

c. Sponsorship Revenue: The ICC also measures the revenue generated from sponsorships.

d. Merchandise Sales: The ICC also measures the revenue generated from the sale of merchandise.

In conclusion, the T20 World Cup is a major global sporting event that provides entertainment value to cricket fans from around the world. The tournament generates significant revenue for the ICC through broadcasting rights, sponsorships, ticket sales, and merchandise sales. The ICC targets cricket fans, sponsors, and broadcasters as its primary customer segments and uses TV broadcasting, digital platforms, and ticketing platforms as channels to reach them. The ICC's key activities include organizing the tournament, promoting it to fans and potential sponsors, and managing the finances. The ICC's key resources include its human resources, technology, and financial resources. The ICC measures success through metrics such as viewership, ticket sales, sponsorship revenue, and merchandise sales.

11. Cost Structure:

a. Tournament Organization: The ICC incurs significant costs in organizing the T20 World Cup. These costs include venue rental fees, security costs, transportation, accommodation, and other operational expenses.

b. Marketing and Promotion: The ICC also incurs costs in marketing and promoting the T20 World Cup. These costs include advertising, PR, and digital marketing expenses.

c. Human Resources: The ICC also incurs costs in hiring and managing human resources. These costs include salaries, benefits, and training expenses for employees and contractors.

**d. Technology: The ICC incurs costs in developing and maintaining technology platforms for the tournament, such as the official website, mobile app, and other digital platforms.**

12. Key Partners:

a. Host Countries: The ICC partners with host countries to organize the T20 World Cup. Host countries provide venues, accommodation, and other facilities required for the tournament.

b. Sponsors: The ICC partners with various brands that sponsor the tournament. These sponsors provide financial and other support to the tournament and receive marketing and promotional opportunities in return.

c. Broadcasters: The ICC partners with TV networks and digital platforms that acquire broadcasting rights for the tournament. These broadcasters help promote the tournament and generate revenue for the ICC.

d. Merchandise Suppliers: The ICC also partners with suppliers that provide merchandise for the tournament, such as team jerseys, caps, and other cricket-related products.

13. Key Activities:

a. Tournament Organization: The ICC's primary activity is to organize the T20 World Cup. This involves selecting host countries, venues, and teams, and organizing the schedule of matches.

b. Marketing and Promotion: The ICC also engages in marketing and promotion activities to generate interest in the tournament. This includes advertising, PR, and digital marketing campaigns.

c. Sponsorship Management: The ICC manages sponsorships for the tournament. This includes identifying potential sponsors, negotiating sponsorship deals, and managing relationships with sponsors.

d. Broadcasting Rights Management: The ICC also manages broadcasting rights for the tournament. This includes negotiating broadcasting deals with TV networks and digital platforms and ensuring that the tournament is broadcasted globally.
e. Ticketing Management: The ICC manages ticket sales for the tournament. This includes setting prices, selling tickets through various channels, and managing the distribution of tickets.

14. Key Resources:

a. Human Resources: The ICC's human resources are one of its key resources. This includes employees and contractors who work on organizing the tournament, marketing and promotion, sponsorship management, broadcasting rights management, and ticketing management.

b. Technology: Technology is another key resource for the ICC. This includes technology platforms used to organize the tournament, promote it, manage sponsorships and broadcasting rights, and sell tickets.

c. Financial Resources: The ICC also has significant financial resources that it uses to organize the tournament and manage its operations.

In conclusion, the T20 World Cup is a major global sporting event that requires significant resources, including human resources, technology, and financial resources, to organize and manage. The ICC partners with host countries, sponsors, broadcasters, and merchandise suppliers to organize the tournament and generate revenue. The ICC's key activities include tournament organization, marketing and promotion, sponsorship management, broadcasting rights management, and ticketing management. The ICC measures success through metrics such as viewership, ticket sales, sponsorship revenue, and merchandise sales, while also managing costs to ensure profitability.

15. Key Metrics:

a. Viewership: The ICC measures the success of the T20 World Cup through metrics such as TV viewership, online streaming views, and social media engagement. High viewership indicates that the tournament is generating interest and reaching a global audience.

b. Ticket Sales: Another key metric is ticket sales. The ICC tracks ticket sales to determine the popularity of the tournament and the demand for tickets.

c. Sponsorship Revenue: The ICC also measures the success of the T20 World Cup by the amount of sponsorship revenue generated. High sponsorship revenue indicates that the tournament is attractive to brands and that the ICC has successfully negotiated sponsorship deals.

d. Merchandise Sales: The ICC also tracks merchandise sales to determine the popularity of the tournament and the demand for cricket-related products.

e. Operational Costs: The ICC monitors operational costs to ensure that the tournament is profitable. This includes managing expenses such as venue rental fees, security costs, transportation, accommodation, and other operational expenses.

16. Revenue Streams:

a. Broadcasting Rights: The ICC generates significant revenue by selling broadcasting rights for the tournament to TV networks and digital platforms. Broadcasting rights are typically sold for a fixed fee, and the revenue generated depends on the number of broadcasters and the size of the audience.

b. Sponsorships: The ICC also generates revenue by partnering with brands that sponsor the tournament. Sponsors receive marketing and promotional opportunities, such as logo placement, product integration, and digital activations.

c. Ticket Sales: The ICC generates revenue by selling tickets to the matches. Ticket prices vary depending on the location and demand for the match.

d. Merchandise Sales: The ICC generates revenue by selling merchandise related to the tournament, such as team jerseys, caps, and other cricket-related products.

17. Costumer Segments:

a. Cricket Fans: The T20 World Cup is primarily targeted at cricket fans who are interested in watching the matches and following the tournament.

b. Sponsors: The ICC also targets brands that are interested in sponsoring the tournament and reaching a global audience through marketing and promotional activities.

c. Broadcasters: TV networks and digital platforms that acquire broadcasting rights for the tournament are also important customers for the ICC.

d. Merchandise Buyers: Cricket fans and sports enthusiasts who are interested in buying merchandise related to the tournament are also a key customer segment.

18. Channels:

a. TV Networks and Digital Platforms: TV networks and digital platforms that acquire broadcasting rights for the tournament are important channels for reaching a global audience.

b. Advertising and PR: The ICC uses advertising and PR channels to promote the tournament and generate interest among cricket fans and potential sponsors.

c. Social Media: Social media platforms such as Facebook, Twitter, Instagram, and YouTube are important channels for reaching a global audience and engaging with cricket fans.

d. Ticketing Platforms: The ICC uses ticketing platforms such as Ticketmaster and official team websites to sell tickets to the matches.

19. Value Proposition:

The T20 World Cup's value proposition is to provide a high-quality cricket tournament that features the best teams from around the world. The tournament offers a unique format that appeals to cricket fans and sports enthusiasts and provides a platform for sponsors to reach a global audience through marketing and promotional activities. The T20 World Cup also offers opportunities for broadcasters to generate revenue by acquiring broadcasting rights for the tournament. Additionally, the tournament provides opportunities for merchandise suppliers to sell cricket-related products and reach a global audience.

20. Competitive Advantage:

The T20 World Cup's competitive advantage is its position as a major global cricket tournament that attracts the best teams from around the world. The tournament's unique format, which features fast-paced matches and high-scoring games, appeals to cricket fans and sports enthusiasts. The T20 World Cup also benefits from its partnership with the ICC, which provides resources and

expertise to organize and promote the tournament. The T20 World Cup's brand recognition and reputation as a major international sporting event also give it a competitive advantage over other cricket tournaments.

21. Marketing and Promotion:

The ICC uses a variety of marketing and promotional activities to promote the T20 World Cup, including:

a. Advertising: The ICC uses advertising channels such as TV, print, and online ads to promote the tournament.

b. Public Relations: The ICC also uses PR channels such as press releases, media interviews, and press conferences to generate interest and coverage for the tournament.

c. Social Media: Social media platforms such as Facebook, Twitter, Instagram, and YouTube are important channels for promoting the tournament and engaging with cricket fans.

d. Event Sponsorships: The ICC partners with brands that sponsor the tournament and use their marketing and promotional channels to promote the event.

e. Ticket Sales: The ICC uses ticketing platforms and official team websites to sell tickets to the matches.

22. Partnerships:

The ICC partners with a variety of organizations to organize and promote the T20 World Cup, including:

a. Host Countries: The ICC partners with host countries to organize the tournament and ensure that the necessary infrastructure and resources are in place.

b. TV Networks and Digital Platforms: The ICC partners with TV networks and digital platforms that acquire broadcasting rights for the tournament.

c. Sponsors: The ICC partners with brands that sponsor the tournament and use their marketing and promotional channels to promote the event.

d. Merchandise Suppliers: The ICC partners with merchandise suppliers to sell cricket-related products and promote the tournament.

23. Conclusion:

The T20 World Cup is a major international cricket tournament that attracts the best teams from around the world and generates significant revenue through broadcasting rights, sponsorships, ticket sales, and merchandise sales. The tournament's unique format, fast-paced matches, and high-scoring games appeal to cricket fans and sports enthusiasts, and the ICC uses a variety of marketing and promotional activities to promote the event and engage with cricket fans. The T20 World Cup's partnership with host countries, TV networks, digital platforms, sponsors, and merchandise suppliers gives it a competitive advantage over other cricket tournaments and ensures its continued success as a major international sporting event.

24. Potential Challenges:

There are several potential challenges that the T20 World Cup may face, including:

a. COVID-19: The ongoing COVID-19 pandemic has disrupted the sports industry, and the T20 World Cup may face challenges related to travel restrictions, quarantine requirements, and the health and safety of players and fans.

b. Weather Conditions: The tournament is held during different seasons in different host countries, and adverse weather conditions such as rain or extreme heat could affect the matches.

c. Security: The T20 World Cup attracts large crowds, and security concerns such as terrorism, crowd control, and cyber-attacks could pose a threat to the tournament.

d. Player Availability: The tournament's schedule may conflict with players' commitments to their national teams or other cricket leagues, and injuries could also affect player availability.

25. Future Outlook:

The T20 World Cup has grown in popularity and significance since its inception in 2007, and it is expected to continue to be a major international sporting event in the future. The tournament's unique format, fast-paced matches, and high-scoring games appeal to cricket fans and sports enthusiasts, and the ICC's efforts to promote and engage with fans through various marketing and promotional activities have contributed to its success. The T20 World Cup's partnership with host countries, TV networks, digital platforms, sponsors, and merchandise suppliers also ensures its continued success and relevance in the sports industry. However, the tournament may face challenges related to the COVID-19 pandemic, weather conditions, security, and player availability, and the ICC will need to address these challenges to ensure the tournament's success in the future.

26. Potential Opportunities:

The T20 World Cup also presents several potential opportunities for the ICC and cricket as a sport, including:

a. Global Expansion: The T20 World Cup attracts teams from around the world and has the potential to expand cricket's popularity and reach into new markets.

b. Women's T20 World Cup: The ICC also organizes a separate T20 World Cup for women's cricket, which has grown in popularity and significance in recent years and presents an opportunity to promote gender equality in sports.

c. New Broadcasting Platforms: The rise of digital platforms and streaming services presents an opportunity for the ICC to reach new audiences and generate additional revenue through broadcasting rights.

d. Innovation: The T20 World Cup's unique format and fast-paced matches encourage innovation in cricket, including new playing styles, technologies, and strategies.

27. Conclusion:

The T20 World Cup is a major international sporting event that attracts the best cricket teams from around the world and generates significant revenue through broadcasting rights, sponsorships, ticket sales, and merchandise sales. The tournament's unique format, fast-paced matches, and high-scoring games appeal to cricket fans and sports enthusiasts, and the ICC's efforts to promote and engage with fans through various marketing and promotional activities have contributed to its success. The T20 World Cup presents several potential opportunities for cricket, including global expansion, promotion of gender equality in sports, new broadcasting platforms, and innovation in the sport. However, the tournament may also face challenges related to the COVID-19 pandemic, weather conditions, security, and player availability, and the ICC will need to address these challenges to ensure its continued success.

28. Impact on the Cricketing World:

The T20 World Cup has had a significant impact on the cricketing world since its inception in 2007. Some of the key impacts include:

a. Increased Popularity: The T20 World Cup has helped increase the popularity of cricket, particularly in countries where the sport was not traditionally popular.

b. New Playing Styles: The tournament's unique format has encouraged teams to develop new playing styles and strategies, such as aggressive batting and spin bowling.

c. New Talent: The T20 World Cup has provided a platform for new and emerging talent to showcase their skills and break into the international cricketing scene.

d. Financial Benefits: The tournament has generated significant revenue for the ICC, national cricket boards, and players through broadcasting rights, sponsorships, ticket sales, and merchandise sales.

29. Impact on Fans:

The T20 World Cup has also had a significant impact on cricket fans, including:

a. Increased Access: The tournament has made cricket more accessible to fans through broadcasting on TV, online streaming, and radio coverage.

b. Excitement and Entertainment: The fast-paced matches, high-scoring games, and competitive atmosphere of the tournament provide excitement and entertainment for fans.

c. Global Community: The T20 World Cup brings together fans from around the world, creating a sense of global community among cricket enthusiasts.

d. Inspiration: The tournament inspires young players and fans to pursue their passion for cricket and aspire to play at the international level.

30. Conclusion:

The T20 World Cup has had a significant impact on the cricketing world and cricket fans since its inception in 2007. The tournament has increased the popularity of cricket, encouraged new playing styles and strategies, provided a platform for new talent, and generated significant revenue for the cricketing industry. The T20 World Cup has also made cricket more accessible to fans, provided excitement and entertainment, created a global community among cricket enthusiasts, and inspired young players and fans. As the tournament continues to grow and evolve, its impact on the cricketing world and fans is likely to continue to be significant.

31. Possible Changes in the Future:

The T20 World Cup has evolved over the years, and there may be possible changes in the future to enhance the tournament's format and appeal to fans. Some of the potential changes include:

a. Expanding the Number of Teams: The T20 World Cup currently has 16 teams, but the ICC may consider expanding the number of teams to increase the tournament's reach and promote cricket in new markets.

b. Change in Tournament Schedule: The current T20 World Cup schedule takes place over several weeks, but the ICC may consider shortening the tournament to a shorter duration or change the format to a league-based system followed by knockout stages.

c. Introduction of New Playing Rules: The T20 World Cup may introduce new playing rules to encourage more aggressive batting, such as allowing free hits for wides and no-balls or introducing a power play for bowlers.

d. Technology Integration: The tournament may integrate new technologies such as augmented reality, virtual reality, or player tracking systems to enhance the fan experience and provide more in-depth analysis.

32. Conclusion:

The T20 World Cup has undergone several changes since its inception, and the ICC may consider further changes in the future to enhance the tournament's format and appeal to fans. Possible changes include expanding the number of teams, shortening the tournament schedule, introducing new playing rules, and integrating new technologies. These changes would not only improve the tournament's appeal but also promote cricket in new markets and enhance the fan experience. As the T20 World Cup continues to evolve, its impact on the cricketing world and fans is likely to continue to be significant.